COST vs DEO
Costco Wholesale Corporation compared with Diageo plc on yield, payout growth, payment schedule, cost and risk.
COST
Costco Wholesale Corporation
TTM yield · Quarterly
DEO
Diageo plc
TTM yield · Semi-annual
Quick take
- DEO yields more today: 1.84% vs 0.64% (forward).
- COST has grown its payout faster: 13.2%/yr vs -3.7%/yr over the last 5 years.
- COST pays every quarter; DEO pays twice a year.
- COST has the longer streak of annual increases: 21 years vs 0.
- Over the last year COST delivered the higher total return: -2.3% vs -19.1% (price change plus payouts).
- COST raises fewer payout-risk flags on our heuristic (low vs elevated).
Generated from the latest data on both pages. Not a recommendation.
Side by side
| Metric | COST | DEO |
|---|---|---|
| Share price | $915.74 | $87.16 |
| TTM yield | 0.60% | 3.81% |
| Forward yield | 0.64% | 1.84% |
| Annual payout per share | $5.88 | $1.60 |
| Payment frequency | Quarterly | Semi-annual |
| Next ex-date | Oct 23, 2026 (est.) | Oct 16, 2026 (declared) |
| Payout ratio (earnings) | 27% | 107% |
| 1-year payout growth | +12.6% | +104.9% |
| 5-year payout CAGR | +13.2% | -3.7% |
| Consecutive years of increases | 21 years | 0 years |
| Payout consistency (last 12) | 88/100 | 72/100 |
| 1-year total return | -2.3% | -19.1% |
| 1-year price return | -2.9% | -22.1% |
| Size (market cap / AUM) | 403.6B | 48.5B |
| Years paying | 22.3 | 35.1 |
| Payout risk (heuristic) | Low | Elevated |
| Sector / category | Consumer Defensive | Consumer Defensive |
✓ marks the more favourable figure where one exists (higher yield, growth, streak, consistency, return and size; lower cost, payout ratio and risk).
$10,000 invested today
| COST | DEO | |
|---|---|---|
| Shares | 10.9 | 114.7 |
| Income per year | $64 | $184 |
| Income per month (avg) | $5 | $15 |
At forward yields, before taxes. Model COST · Model DEO
Next payments
| Ex-date | Pay date | Per share | Status |
|---|---|---|---|
| COST Oct 23, 2026 | Nov 6, 2026 | $1.47 | Est. |
| COST Jan 22, 2027 | Feb 5, 2027 | $1.47 | Est. |
| COST Apr 23, 2027 | May 7, 2027 | $1.47 | Est. |
| DEO Oct 16, 2026 | Dec 3, 2026 | $0.80 | Declared |
| DEO Apr 16, 2027 | Apr 30, 2027 | $0.80 | Est. |
Annual payouts per share
COSTDEO
Regular payments only; the current year is year to date. Per-share amounts are not directly comparable when share prices differ, so read this chart for growth trends.
FAQ
Which has the higher dividend yield, COST or DEO?
DEO currently has the higher trailing yield: COST yields 0.60% and DEO yields 3.81%. Yield changes daily with price, so check the live figures above.
How often do COST and DEO pay?
COST pays every quarter and DEO pays twice a year. COST's next ex-date is Oct 23, 2026 and DEO's is Oct 16, 2026.
Which has grown its dividend faster, COST or DEO?
COST has grown its payout faster: 13.2%/yr vs -3.7%/yr over the last 5 years.
Is COST or DEO better for income?
It depends on what you are optimising for. COST and DEO differ in yield, growth, payment schedule and risk profile; the table above puts every metric side by side so you can weigh them for your own goals. This page is data, not advice.