GOOG vs RUSHB
Alphabet Inc. compared with Rush Enterprises, Inc. on yield, payout growth, payment schedule, cost and risk.
GOOG
Alphabet Inc.
TTM yield · Quarterly
RUSHB
Rush Enterprises, Inc.
TTM yield · Quarterly
Quick take
- RUSHB yields more today: 1.08% vs 0.26% (forward).
- RUSHB has grown its payout faster: 6.8%/yr vs -15.7%/yr over the last 1 year.
- Both pay every quarter.
- RUSHB has the longer streak of annual increases: 7 years vs 1.
- Over the last year GOOG delivered the higher total return: +57.5% vs +35.3% (price change plus payouts).
Generated from the latest data on both pages. Not a recommendation.
Side by side
| Metric | GOOG | RUSHB |
|---|---|---|
| Share price | $335.38 | $51.82 |
| TTM yield | 0.26% | 1.00% |
| Forward yield | 0.26% | 1.08% |
| Annual payout per share | $0.88 | $0.56 |
| Payment frequency | Quarterly | Quarterly |
| Next ex-date | Dec 4, 2026 (est.) | Sep 9, 2026 (declared) |
| Payout ratio (earnings) | 4% | 23% |
| 1-year payout growth | -15.7% | +6.8% |
| 5-year payout CAGR | — | +11.1% |
| Consecutive years of increases | 1 year | 7 years |
| Payout consistency (last 12) | 96/100 | 94/100 |
| 1-year total return | +57.5% | +35.3% |
| 1-year price return | +57.1% | +33.9% |
| Size (market cap / AUM) | 4.1T | 5.9B |
| Years paying | 2.2 | 24.2 |
| Payout risk (heuristic) | Low | Low |
| Sector / category | Communication Services | Consumer Cyclical |
✓ marks the more favourable figure where one exists (higher yield, growth, streak, consistency, return and size; lower cost, payout ratio and risk).
$10,000 invested today
| GOOG | RUSHB | |
|---|---|---|
| Shares | 29.8 | 193.0 |
| Income per year | $26 | $108 |
| Income per month (avg) | $2 | $9 |
At forward yields, before taxes. Model GOOG · Model RUSHB
Next payments
| Ex-date | Pay date | Per share | Status |
|---|---|---|---|
| GOOG Dec 4, 2026 | Dec 11, 2026 | $0.22 | Est. |
| GOOG Mar 5, 2027 | Mar 12, 2027 | $0.22 | Est. |
| GOOG Jun 4, 2027 | Jun 11, 2027 | $0.22 | Est. |
| RUSHB Sep 9, 2026 | Sep 24, 2026 | $0.14 | Declared |
| RUSHB Dec 10, 2026 | Jan 8, 2027 | $0.14 | Est. |
| RUSHB Mar 12, 2027 | Apr 10, 2027 | $0.14 | Est. |
Annual payouts per share
GOOGRUSHB
Regular payments only; the current year is year to date. Per-share amounts are not directly comparable when share prices differ, so read this chart for growth trends.
FAQ
Which has the higher dividend yield, GOOG or RUSHB?
RUSHB currently has the higher trailing yield: GOOG yields 0.26% and RUSHB yields 1.00%. Yield changes daily with price, so check the live figures above.
How often do GOOG and RUSHB pay?
GOOG pays every quarter and RUSHB pays every quarter. GOOG's next ex-date is Dec 4, 2026 and RUSHB's is Sep 9, 2026.
Which has grown its dividend faster, GOOG or RUSHB?
RUSHB has grown its payout faster: 6.8%/yr vs -15.7%/yr over the last 1 year.
Is GOOG or RUSHB better for income?
It depends on what you are optimising for. GOOG and RUSHB differ in yield, growth, payment schedule and risk profile; the table above puts every metric side by side so you can weigh them for your own goals. This page is data, not advice.