GOOG vs SBGI
Alphabet Inc. compared with Sinclair, Inc. on yield, payout growth, payment schedule, cost and risk.
Quick take
- SBGI yields more today: 7.25% vs 0.26% (forward).
- SBGI has grown its payout faster: 0.0%/yr vs -15.7%/yr over the last 1 year.
- Both pay every quarter.
- Over the last year GOOG delivered the higher total return: +57.5% vs +2.3% (price change plus payouts).
- GOOG raises fewer payout-risk flags on our heuristic (low vs moderate).
Generated from the latest data on both pages. Not a recommendation.
Side by side
| Metric | GOOG | SBGI |
|---|---|---|
| Share price | $335.38 | $13.80 |
| TTM yield | 0.26% | 7.25% |
| Forward yield | 0.26% | 7.25% |
| Annual payout per share | $0.88 | $1.00 |
| Payment frequency | Quarterly | Quarterly |
| Next ex-date | Dec 4, 2026 (est.) | Dec 3, 2026 (est.) |
| Payout ratio (earnings) | 4% | 127% |
| 1-year payout growth | -15.7% | +0.0% |
| 5-year payout CAGR | — | +4.6% |
| Consecutive years of increases | 1 year | 0 years |
| Payout consistency (last 12) | 96/100 | 100/100 |
| 1-year total return | +57.5% | +2.3% |
| 1-year price return | +57.1% | -4.6% |
| Size (market cap / AUM) | 4.1T | 995.9M |
| Years paying | 2.2 | 22.2 |
| Payout risk (heuristic) | Low | Moderate |
| Sector / category | Communication Services | Communication Services |
✓ marks the more favourable figure where one exists (higher yield, growth, streak, consistency, return and size; lower cost, payout ratio and risk).
$10,000 invested today
| GOOG | SBGI | |
|---|---|---|
| Shares | 29.8 | 724.6 |
| Income per year | $26 | $725 |
| Income per month (avg) | $2 | $60 |
At forward yields, before taxes. Model GOOG · Model SBGI
Next payments
| Ex-date | Pay date | Per share | Status |
|---|---|---|---|
| GOOG Dec 4, 2026 | Dec 11, 2026 | $0.22 | Est. |
| GOOG Mar 5, 2027 | Mar 12, 2027 | $0.22 | Est. |
| GOOG Jun 4, 2027 | Jun 11, 2027 | $0.22 | Est. |
| SBGI Dec 3, 2026 | Dec 17, 2026 | $0.25 | Est. |
| SBGI Mar 7, 2027 | Mar 21, 2027 | $0.25 | Est. |
| SBGI Jun 9, 2027 | Jun 23, 2027 | $0.25 | Est. |
Annual payouts per share
GOOGSBGI
Regular payments only; the current year is year to date. Per-share amounts are not directly comparable when share prices differ, so read this chart for growth trends.
FAQ
Which has the higher dividend yield, GOOG or SBGI?
SBGI currently has the higher trailing yield: GOOG yields 0.26% and SBGI yields 7.25%. Yield changes daily with price, so check the live figures above.
How often do GOOG and SBGI pay?
GOOG pays every quarter and SBGI pays every quarter. GOOG's next ex-date is Dec 4, 2026 and SBGI's is Dec 3, 2026.
Which has grown its dividend faster, GOOG or SBGI?
SBGI has grown its payout faster: 0.0%/yr vs -15.7%/yr over the last 1 year.
Is GOOG or SBGI better for income?
It depends on what you are optimising for. GOOG and SBGI differ in yield, growth, payment schedule and risk profile; the table above puts every metric side by side so you can weigh them for your own goals. This page is data, not advice.