MCD vs RCKY
McDonald's Corporation compared with Rocky Brands, Inc. on yield, payout growth, payment schedule, cost and risk.
MCD
McDonald's Corporation
TTM yield · Quarterly
RCKY
Rocky Brands, Inc.
TTM yield · Quarterly
Quick take
- MCD yields more today: 2.91% vs 1.55% (forward).
- MCD has grown its payout faster: 7.6%/yr vs 2.5%/yr over the last 5 years.
- Both pay every quarter.
- MCD has the longer streak of annual increases: 17 years vs 0.
- Over the last year RCKY delivered the higher total return: +45.9% vs -16.0% (price change plus payouts).
Generated from the latest data on both pages. Not a recommendation.
Side by side
| Metric | MCD | RCKY |
|---|---|---|
| Share price | $255.81 | $43.75 |
| TTM yield | 2.91% | 1.49% |
| Forward yield | 2.91% | 1.55% |
| Annual payout per share | $7.44 | $0.68 |
| Payment frequency | Quarterly | Quarterly |
| Next ex-date | Dec 1, 2026 (est.) | Dec 1, 2026 (est.) |
| Payout ratio (earnings) | 60% | 17% |
| 1-year payout growth | +5.1% | +4.8% |
| 5-year payout CAGR | +7.6% | +2.5% |
| Consecutive years of increases | 17 years | 0 years |
| Payout consistency (last 12) | 96/100 | 96/100 |
| 1-year total return | -16.0% | +45.9% |
| 1-year price return | -18.4% | +43.8% |
| Size (market cap / AUM) | 181.0B | 327.8M |
| Years paying | 58.3 | 13.3 |
| Payout risk (heuristic) | Low | Low |
| Sector / category | Consumer Cyclical | Consumer Cyclical |
✓ marks the more favourable figure where one exists (higher yield, growth, streak, consistency, return and size; lower cost, payout ratio and risk).
$10,000 invested today
| MCD | RCKY | |
|---|---|---|
| Shares | 39.1 | 228.6 |
| Income per year | $291 | $155 |
| Income per month (avg) | $24 | $13 |
At forward yields, before taxes. Model MCD · Model RCKY
Next payments
| Ex-date | Pay date | Per share | Status |
|---|---|---|---|
| MCD Dec 1, 2026 | Dec 15, 2026 | $1.86 | Est. |
| MCD Mar 2, 2027 | Mar 16, 2027 | $1.86 | Est. |
| MCD Jun 1, 2027 | Jun 15, 2027 | $1.86 | Est. |
| RCKY Dec 1, 2026 | Dec 15, 2026 | $0.17 | Est. |
| RCKY Mar 2, 2027 | Mar 16, 2027 | $0.17 | Est. |
| RCKY Jun 1, 2027 | Jun 15, 2027 | $0.17 | Est. |
Annual payouts per share
MCDRCKY
Regular payments only; the current year is year to date. Per-share amounts are not directly comparable when share prices differ, so read this chart for growth trends.
FAQ
Which has the higher dividend yield, MCD or RCKY?
MCD currently has the higher trailing yield: MCD yields 2.91% and RCKY yields 1.49%. Yield changes daily with price, so check the live figures above.
How often do MCD and RCKY pay?
MCD pays every quarter and RCKY pays every quarter. MCD's next ex-date is Dec 1, 2026 and RCKY's is Dec 1, 2026.
Which has grown its dividend faster, MCD or RCKY?
MCD has grown its payout faster: 7.6%/yr vs 2.5%/yr over the last 5 years.
Is MCD or RCKY better for income?
It depends on what you are optimising for. MCD and RCKY differ in yield, growth, payment schedule and risk profile; the table above puts every metric side by side so you can weigh them for your own goals. This page is data, not advice.